Gucci Is Still the World’s Hottest Brand

Gucci has been crowned the world’s hottest brand for the second consecutive year, as per Lyst Index‘s Q4 2020 report. For more information go to www.hypebeast.com

Check Out the Air Jordan 1 in “University Blue”

The Air Jordan 1 has become Jordan Brand‘s pièce de résistance over the last few years, and that momentum appears as if it’ll roll right along in 2021 thanks to models like the “University Blue.” For more information go to www.hypebeast.com

TikTok Signs Licensing Agreement With Sony Music

TikTok this morning announced that it had signed a licensing agreement with Sony Music Entertainment that will allow its creators to continue to use artists from the music company’s catalog of songs. For more information go to www.hypebeast.com